Report cards and client emails

The report card is the page your clients care about most. It scores the website out of 100 across five pillars and keeps a snapshot for every month. How to read it is explained in Read your report card.

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Live and monthly views

• Last 28 days (live) covers the last 28 days ending two days ago (Google needs that long to finish its data). It refreshes every few hours; agency users can click Refresh.
• From the 4th of each month, last month is frozen automatically. Frozen months never change, so the numbers you sent are the numbers the client keeps.
• New clients: click Build past 12 months (shown while there are fewer than 3 months) to backfill history from Search Console.

Download a PDF

Click ⬇ Download PDF on any period. Clients can do this too from their own login.

Email the monthly report

1. When a month is frozen you get a notification: N monthly report cards are ready to email.
2. Open the client’s Report Card, pick the month, and find ✉️ Email this report card. Recipients are pre-filled from the workspace’s logins, CEO first (up to 10).
3. Click Preview email ↗ to see it, and Send test to me to receive it yourself.
4. Click Send to client. The PDF is attached. The button changes to Send again.

Related guides

For clients & business owners

Read your report card

What your score out of 100 means, the five pillars, and how to see progress month by month.

2 min read →

For clients & business owners

Download PDF reports

Save your report card, Search Console report or link list as a PDF, and receive monthly emails.

2 min read →