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For clients & business owners · 2 min read

Report card sections explained

Visitors, rankings, best pages, content, website health, reputation, AI search and opportunities, one by one.

Visitors from Google

How many people visited from Google search, how many times you appeared in results, and your average position, with month-by-month bars. It also shows how many visitors searched for your business by name versus found you while looking for what you offer (new customers).

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Visitors from Google: 2,214 visitors, up 38% on last year

Google rankings

How many searches show you in the top 3, on page 1, on page 2 or further back, and your top searches with position changes.

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Google rankings with top searches and position changes

Your best pages

The pages that bring the most visitors, with their change versus the previous period.

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Your best pages list with visitor changes

Content publishing

New and updated pages found in your sitemap each night, how regularly you publish, how fresh your content is, and whether new pages are showing on Google yet. Click See all content → for the full list.

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Content publishing calendar and freshness

Website health

Your health score, important issues, things to fix, and what was fixed this period, plus an essentials checklist (security, sitemap, robots.txt, pages hidden from Google, AI access and more).

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Website health 84/100 with essentials checklist

Websites linking to you, your site strength, new and lost links, and the quality of each linking site. Click See all backlinks → for every link. Shown once the first backlink check has run.

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Backlink profile: 286 websites linking, +58 new links

Whether ChatGPT and Gemini recommend you for your customers’ questions, whether Google’s AI Overviews cite you, and who AI recommends instead. Click See full AI details →. Shown once the first monthly AI check has run.

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AI search: answers per customer question and competitors recommended

Biggest opportunities

A short to-do list ranked by how many extra visitors each fix is worth: keywords close to the top 3, pages people see but don’t click, questions where AI skips you, and technical problems.

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Biggest opportunities ranked by extra visitors

What we did

The work your agency completed and verified in the period: links built, content published and fixes made.

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