Read your report card

What your score out of 100 means, the five pillars, and how to see progress month by month.

Open Report Card in the sidebar. At the top you see your overall score out of 100 and a short summary of what changed, in plain English.

Report card for Demo Dental Clinic: 72 out of 100

The five pillars

Pillar	Question it answers	Weight
Visitors from Google	Are more people finding you on Google? Compared with last year where possible.	25%
Google rankings	How high you appear, and how often you are on page 1.	25%
Website health	Is your website set up the way Google likes? From the weekly website scan.	20%
Reputation	Other websites recommending yours (backlinks) and their strength.	15%
AI search	Do ChatGPT, Gemini and Google AI mention you? Needs 10 tracked questions.	15%

Each pillar is graded Good (70+), Needs work (45–69) or Poor (below 45). A pillar without data says Not measured yet and doesn’t pull your overall score down.